Redesign the Hunters Gin label for the craft gin market, Hunters Cheshire Gin is a high quality, export strength London Dry Gin full of character – with it’s heart in Cheshire. Subtle citrus overtones with a spicy fruit edge using Cheshire apples from historic Norton Priory Garden’s orchard. A single batch distillation from a 300 year old recipe, including aromatic Balkan juniper berries and coriander, Iberian lemon & sweet orange peel, Florentine orris root, French angelica and Madagascan cinnamon bark. A unique and sublime fusion of quality botanicals and export strength alcohol.
When IWP were asked to redesign the Hunters Gin label, we took a long hard look at the craft gin market and decided that there was a lot of power in keeping the Cheshire Gin story, the provenance of the Norton Priory Gardens’ apples marking a compelling point of difference.
Extensive sampling was of course part of the process..