A very interesting new product designed for cyclists, with compelling sales points – the Racing Greens philosophy is simple.
Formulated to give the body the tools it needs to thrive, thanks to the performance-enhancing properties of its carefully selected ingredients, the Racing Greens alkalising pH balancing drink delivers more oxygen to the cells, which increases energy, stamina and performance.
Racing Greens also helps after exercising, thanks to its detoxifying properties, which make sure that lactic acid is flushed away, reducing recovery time.
With a blend of over 48 natural ingredients , this is a powerful formula, packed with vital antioxidants, minerals and vitamins. In fact, Racing Greens provides six servings of the five a day recommended by the World Health Organisation.
IWP were asked to consider how best to support the launch of the brand – the sales are via a website so we developed new, more exciting packaging, completely upgraded the website and placed ads in the cycling press – add to this a full social media campaign, and sales took a healthy upturn – with immediate effect.