IHOF Ambient – Clean and simple sans with a pleasing embellishment. Has a flavour of the influential LETRAGRAPHICA fonts (more of this in a future blog).

Letragraphica

These fonts were brought out in the mid 70’s by Derek Birdsall, Roger Excoffon, Colin Forbes, Armin Hofmann, Herb Lubalin, Marcello Minale and Lou Dorfsman – top design gurus at the time. This went some way towards satisfying the desire for more expressive letterforms by designers keen to exercise their creative flair…