Author: iwpblog

Here’s some work we’ve done for The Italian Rice Council, who wanted to promote the use of Risotto rice in the UK. Getting more established now, but still underused as a menu item – we shot and produced a 24 page recipe book that was mailed to a Caterer & Hotelkeeper database of chefs and available from a freephone number in BBC Good Food, Good Housekeeping and She magazines.

Recipes by cookery writer Valentina Harris, Photography by the lovely Heather Brown heatherbrownphoto.co.uk – I made sure the risotto tasted as good as it looked..

We do a lot of work in the clothing sector. This is a small brochure for the Shooting Estates market – if you start with a great product, use a brilliant photographer and sprinkle some pixie dust from our bottom drawer, you won’t go far wrong. Do we make it sound easy?

Good. It’s just what we do.

As part of our lovely packaging work, we’ve done a fair few wine labels – and some associated advertising. And we’re hungry (thirsty) for MORE. Here’s just a taster, but if you’re interested we have a cellar-full you can sample (that’s FOUR gratuitous wine-gags on the run).

Call us and we’ll un-cork (FIVE) a few sparkling (SIX) ideas for you.

Cheers…

Royal Greenland are distributors of premium quality prawns – and probably our longest running client. Over the years we’ve done some great ads featuring the all-star team of Heather Brown (photographer), Jo Brewer (home ec and recipe concepts) and of course me (art direction and head food taster).

The Prawn Cocktail is still Britain’s favourite starter – here’s our supercharged version, designed to inspire chefs through the trade press:

And this is one from a series of testimonials featuring real life chefs and the dishes they create with RG prawns. Photographer John Higginson:

New website now live for Encore Petfood. The brief asked for translation of the distinctive pack graphics onto the website, as brand recognition is high. We’ve also managed to feature Dexter-the-Vacuum-Cleaner-Riding-Cat. Now that’s not a sentence you read every day. Check him and the rest of the site out at:

http://www.encorepetfood.co.uk/my_pet_video.php

We LOVE working with food and drink. Some even say we’re quite good at it. See for yourself – more of our hard working yet lovely foodservice work can be seen on our cleverly downloadable pdf:

https://www.iwp.co.uk/Assets/PDFFiles/CaseStudyFoodService.pdf

Some of the best work we do features great photography, and the lovely Robert Walker has made more than his fair share.

Produced some time ago but still looking cool, these are two from a series of images we made for the intro’s into different product sections of a Reebok catalogue… really simple but compelling, setting the catalogue user up with a nice warm frame of mind.