We love to design for our beer clients – they allow us free reign to do what we do best. Like creative label design for The Mobberley Brewhouse.
A type for every face
Fonts are so important in branding – and the brief from the client was for strong colours. So we put our best faces forward and went for it.
The four here are the latest in an ever-increasing range of critically acclaimed beers from this small but perfectly formed independent Cheshire brewery… We say small, but watch this space for news of their exciting expansion plans.
Brand design unchained
Getting creative means loosening up after the strict constraints of some of our other food labelling clients. Mobberley likes us best when we throw out the rule book and play with the can designs, colours and especially the fonts. Mixing typefaces, upper and lower cases, bouncing letters off the baseline – nothing is off the menu as long as it has standout.
The competition on the shelf today is dizzying. With more and more products shouting “Look at me”. Which is why we went for a clean, uncluttered look, with solid colour blocks and a single beer name to draw the eye.
Creative label design
Those clever people at The Mobberley Brewhouse love getting in on the act too. Anyone can have a good idea, and we’re not precious when the client comes up with one. We’re lucky to have creative talent on the client side – and all the beer names here come from them. It’s then over to us to crank up the type machine and get jiggy with the label design.
Brand design is always challenging and at IWP we love a challenge. But being allowed a free hand with the creative (plus getting to sample the product on occasion) makes for a happy client/agency relationship – with excellent sell-through to prove the point.
This same attention to detail is available to anyone looking to create a brand, refresh or advertise an existing product or service. After all, standout products deserve standout design… Check us out on https://www.iwp.co.uk/work/drinks/mobberley-brewhouse