Archives for category: Things we like

We’re delighted to say that since the beginning of 2020, IWP has been busy working with world famous Buxton Brewery and Distillery. The brewery is consistently voted onto the world’s top 100 brewers list.

All of the beers the brewery produces are designed to delight the senses and enthral the drinker. The can designs follow this principal, reflecting the connection to the surrounding National Park which dominates the landscape around the brewery.

If you can, visit the Buxton Brewery Tap House for outstanding flavourful beers (and pick up some beautifully designed cans). If not order online from


IHOF Ambient – Clean and simple sans with a pleasing embellishment. Has a flavour of the influential LETRAGRAPHICA fonts (more of this in a future blog).


These fonts were brought out in the mid 70’s by Derek Birdsall, Roger Excoffon, Colin Forbes, Armin Hofmann, Herb Lubalin, Marcello Minale and Lou Dorfsman – top design gurus at the time. This went some way towards satisfying the desire for more expressive letterforms by designers keen to exercise their creative flair…


Classic, elegant and expensive looking…IWP font of the week 3

This is what lovely Wikipedia has to say…

 Didot is a group of typefaces named after the famous French printing and type producing Didot family.[1] The classification is known as modern, or Didone.

Didot’s type in the Code civil des Français, printed by the company of Firmin Didot in 1804.

The most famous Didot typefaces were developed in the period 1784–1811. Firmin Didot (1764–1836) cut the letters, and cast them as type in Paris. His brother, Pierre Didot (1760–1853) used the types in printing. His edition of La Henriade by Voltaire in 1818 is considered his masterwork. The typeface takes inspiration from John Baskerville’s experimentation with increasing stroke contrast and a more condensed armature. The Didot family’s development of a high contrast typeface with an increased stress is contemporary to similar faces developed by Giambattista Bodoni in Italy.

Didot is described as neoclassical, and evocative of the Age of Enlightenment. The Didot family were among the first to set up a printing press in the newly independent Greece, and typefaces in the style of Didot have remained popular in Greek since.

The Style Network used a bold weight of Didot in its on-air identity (in addition to the News Gothic font). Alexey Brodovitch implemented the usage of Didot in Cahiers d’Art and Harper’s Bazaar. Vogue has been using Didot as the typeface for their cover title since 1955.

A survey of 368 people done by writer and typographer Sarah Hyndman suggested that bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts were rated as more expensive, with the modern Didot selected as the most expensive looking font.

The “CBS Didot” version of Didot was commissioned and used by broadcast network CBS for many years alongside its famous “eye” logo. While the network’s use of Didot with its logo is not as prevalent as it once was, it is still a common sight, used mainly for the imaging of CBS News, the logo for CBS Corporation, and the logotype for The Late Show with Stephen Colbert. It is also used as the logotype for the credits of the CBS sitcom “Mom.”

The Futura’s bright…





We LOVE how a font can work to deliver creative. So we thought we’d share the love…  The right font can help deliver quality and character before a word has been read. Why not see what we can do for you?

Power of fonts harnessed by IWP

From a quick refresh to a hard-working, fully loaded digital campaign. We’ve got the moves… and the fonts…  

burger king 2

…and brilliantly simple.

The sort of work that demonstrates less is indeed more.


Layout 2 1

The fastest way to get your target market’s attention is a great shot. There is less and less time to make an impression in our click-through society – and before anyone has read a word of your carefully crafted copy, if the photography is ordinary (and sadly too many published images don’t even qualify for ordinary) there’s a good chance your viewer has already moved on.

We’re seeing more and more work – and some from well-known brands that should know better – where the marketing department may just have assumed more creative control than is their due…

Alex at Teneight has worked with IWP for several years now and is a trusted shooter with a great eye for detail – and can turn the everyday into eye candy. Any one of the images below for example, shot recently for a Gastro-cafe client – give you the right prompt to engage with the communication.

Simple, yes?

Plums1 Plums2 Plums3 Plums4 Plums5

WaitroseCooks1 WaitroseCooks2 WaitroseCooks3LOVE these.

Sumptuous colour palette, classic font and just the right amount of carefully crafted copy – all put together with a practiced eye – a lot of work went into this to achieve a simple, uncluttered range that says “Buy me – and don’t hide me away in the store cupboard”.

Designed for Waitrose by multi award winning Lewis Moberly – an independent London brand design consultancy.



We love this from London designers Echo.
Briefed by tea expert Joe, they were inspired by London guilds – the epitome of London’s craftsmanship, and came up with these lovely hand-drawn crests depicting individual flavours – each delivering a unique story and a sprinkling of humour.

Time for tea, I think…