Derbyshire Brewery’s new brand looks as good as it tastes
Whaley Bridge Brewery based in Derbyshire’s beautiful High Peak recently asked us to redevelop the Whaley Bridge brand across their amazing range of small-batch beers.
We believe that to succeed in an ever more saturated market place, small, independent brewers must focus first and foremost on developing trade on their doorstep. With this in mind, we developed a clean, simple and contemporary graphic style for Whaley Bridge Brewery that is designed to resonate with the local drinker who is looking for something a little bit different. The four core beers are named after real locations that have an associated back story:
CROW HILL Overlooking Whaley’s long-ceased Gunpowder Mill. The substantial ruins lie in a watery grave beneath Fernilee reservoir – in times of drought they can still be glimpsed
STONEHEADS The beer act of 1830 was intended to reduce the consumption of gin by encouraging the sale of beer. In the hamlet of Stoneheads above Whaley there was a ‘Public House’ that allowed the selling of beer on payment of a two guinea license fee
HOCKERLEY HOLE Where in 1850 Hockerley Colliery was being worked from a field, near Whaley Bridge station
MOUNT FAMINE The Kinder Scout mass trespass of 1932 was an act of desperate frustration at the lack of progress towards access, including paths across nearby Mount Famine
We are very proud of the new brand we have developed for Whaley Bridge Brewery – the first step in the next phase of growth for their business. Whaley Bridge Head brewer Mike Wilde said ‘We are delighted with the new image, now the beer looks as good as it tastes’.