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Whaley Bridge Brewery Rebrand

 

Whaley Bridge Brewery Rebrand new logo new beer labelsDerbyshire Brewery’s new brand looks as good as it tastes

Whaley Bridge Brewery based in Derbyshire’s beautiful High Peak recently asked us to redevelop the Whaley Bridge brand across their amazing range of small-batch beers.

We believe that to succeed in an ever more saturated market place, small, independent brewers must focus first and foremost on developing trade on their doorstep. With this in mind, we developed a clean, simple and contemporary graphic style for Whaley Bridge Brewery that is designed to resonate with the local drinker who is looking for something a little bit different. The four core beers are named after real locations that have an associated back story:

CROW HILL Overlooking Whaley’s long-ceased Gunpowder Mill. The substantial ruins lie in a watery grave beneath Fernilee reservoir – in times of drought they can still be glimpsed

STONEHEADS The beer act of 1830 was intended to reduce the consumption of gin by encouraging the sale of beer. In the hamlet of Stoneheads above Whaley there was a ‘Public House’ that allowed the selling of beer on payment of a two guinea license fee

HOCKERLEY HOLE Where in 1850 Hockerley Colliery was being worked from a field, near Whaley Bridge station

MOUNT FAMINE The Kinder Scout mass trespass of 1932 was an act of desperate frustration at the lack of progress towards access, including paths across nearby Mount Famine

We are very proud of the new brand we have developed for Whaley Bridge Brewery – the first step in the next phase of growth for their business. Whaley Bridge Head brewer Mike Wilde said ‘We are delighted with the new image, now the beer looks as good as it tastes’.

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Charity Begins…

… in the office? Don’t you just love it when your business partner has a daughter at Uni who “Just needs a quick poster…”

No brief, no images, little copy, no logo and “She’d like to take it to a meeting this lunchtime…”.

OK it isn’t going to be entered for a D&AD but it’s pleasing enough, and apparently worked – with lots of new volunteers offering their time to a worthy cause.

I’ll never say it out loud, but sometimes short deadlines aren’t the worst thing in the world…

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Shhhhhhhhh…

Acoustics At Work is a new client who supply acoustic solutions for managing sound levels in the workplace. Research has identified that one of the biggest cause of lost productivity in open workplaces is conversational distractions.
Keeping all those noisy open plan offices nice and calm with some really quite clever hi tech acoustic pods, offices and screens has established AAW as a trusted and innovative manufacturer.
Client supplied the product renders, we sourced some cool library shots, and with a measured eye and a steady hand put a nice little job together, for a very reasonable cost and in the twinkling of an eye.
There is an A4 brochure (which we also produced in Dutch and French), full page ads in the architectural trade press and a flyer to give suppliers the heads-up that advertising is about to break.

We just couldn’t keep quiet about it.

AAWbrochure