Archives for category: Work

We recently came across this series of Ads in our archives. Still looking good so we thought we’d share… Mr Lam’s fast food used a barcode system to speedily serve freshly cooked Chinese food from their excellent Liverpool takeaway.

We designed the logo accordingly – the illustrations inspired by the marvellously heroic imagery of Mao’s Cultural Revolution of the 60’s and 70’s. “Serve The People!”

When D&D Wines commissioned us to come up with a concept for their McLaren Vale wines we couldn’t resist having a bit of fun with some legendary Aussie humour.

After a bit of research – and a good deal of embroidery – we developed these two beauts. The Bunyip – named after an Aboriginal spirit said to inhabit rivers and swamps, and Lady’s Leap, an outrageous tale of a dramatic riverboat race.

The Bunyip is an Aboriginal spirit which is said to haunt rivers, swamps, creeks and billabongs. Some say it looks like a huge snake with a beard and a mane. Others say it resembles a huge furry half-human beast with a long neck and a head like a bird. These days, most Australians consider the Bunyip to be just a creature of myth. But there are still those who swear they’ve heard the Bunyip’s bloodcurdling cry for themselves…

And why Lady’s Leap? When the daredevil skipper of the paddle steamer Lady Hopetown found himself behind in a race down the Murray River, he made a call which would find him forever enshrined in outback folklore. He cut to the inside, the boat hit the sand at full steam and became airborne. Momentum carried her over the bar and ahead of her rival. From then on, that point in the river became known as Lady’s Leap.

Legend has it IWP are pretty good when an eye catching concept is required. One legend we believe certainly isn’t fiction.

We’ve been working with the lovely people at Gallo, in Robbio – a city and comune in the Italian region Lombardy, 50 km southwest of Milan, for the last 15 years…

Established in 1856, today it is ruled by the 6th generation of the founding family. They send their briefs 1,500km to us in downtown Bollington (pop 8,310), Cheshire – where we designed the above for our market here in the UK.

Alongside Italy, we’ve done pack design for most of the rest of Europe, North and South America, Asia, Russia, Australia – in fact the only place we haven’t designed for is North Korea (yet)…

So. Borders are no barrier. And great ideas are universal. We have translators, foreign language typesetters – and well travelled creatives with ideas that cross boundaries.


We love food.

Branding it. Advertising it. Shooting it, writing about it, designing the packaging it comes in, even occasionally eating it.

All kinds of food. Frozen food for Royal Greenland. Italian food for Riso Gallo and Sacla. Convenience food for Today’s Foodservice. Chocolate promotions for Thornton’s. Takeaway food for Mr Lam’s, even pet food for Applaws and Encore – and countless branding and rebranding jobs…

And despite looking like a million dollars, you’ll find the bill won’t cause indigestion – because repeat business is genuinely so important to us we price our work realistically – and always quote upfront.

We love the food branding business, and we like to think we’re pretty good at it – but we’re hungry for more… So if anything here whets your appetite we’d love to hear from you. Because there’s always room at the table for one more…

Riso Gallo recipe book photography
Royal Greenland foodservice trade press
Really Indian packaging redesign
Applaws Petfood trade brochure
Encore Petfood website
Today’s budget range packaging

Advertising is awash with visual metaphors. Some work well, cutting through the constant bombardment we consumers are subjected to on a daily – or hourly basis – to not only engage, but to further our understanding of a service or product which in turn prompts us to buy.

Others are so obscure they simply don’t register.

Some are wildly ambitious, complex and overproduced, so losing the message in some creative team’s hugely expensive self indulgent excess. (I know this, slightly guilty face).

Enter the humble illustration.

Because simple is best, as cunningly delivered on The Mobberley Brewhouse’s ‘White Can’ range of experimental beers.

Happy client loved the positive response from customers. Happy agency loved approval from happy client.

Untamed, a fabulous 9% New England Double IPA
Eleventh Hour – a toffee & cacao Imperial Stout at a heady 10%
Roll With It – a New English IPA using English only hops, at 6.5%
…The finished article…

Furniture advertising and design is what we do. Likewise location and studio shoots, large scale office furniture, kitchen and bathroom sets. One off product shots. Brochure design and printing. IWP love it all.

We’ve planned, designed and produced all of the above, for clients large, small – and startups. Always cost effective, certainly coming up with creative solutions to budget/timing constraints, we love making our clients job look the business.

From original design, planning and production of brochures and online, to managing thousands of price changes, we take it all in our stride – above all, we manage it without any fuss. Consequently we seem to enjoy repeat business as a result.

Talk to us about your next project or even idea – you’ll find we’re not just part of the furniture.

Over the years we turned Brocklehurst’s of Bakewell from a provincial sporting goods shop to a highly respected six figure business with mail order and online shopping.

We significantly upgraded the photography and design along the way, shooting in locations up and down the country, including the beautiful Chatsworth in Derbyshire.

Using a mix of models and real sportsmen added to the authenticity.
We photographed on Grouse moors, country estates and some of the most characterful locations in England.

No birds, animals or bank balances were hurt on our shoots…

Came across this ad from our archive recently.

Former Manchester United captain Roy Keane famously criticised the prawn sandwich brigade at Old Trafford back in 2000. Just so happened that the prawns in question came from our client, Royal Greenland.

So faster than a Ryan Giggs volley we served up a quick food service ad on the back of the story. Off we went to Old Trafford where the catering team prepared what was admittedly a fairly exotic sandwich for the shoot. Client loved the ad, distributor enquiries peaked, and the art director (me) got the sandwich. Result!

In Gin Label Design, good things come in small packages. Certainly true for the unique & sublime 5cl Hunters Cheshire Gin miniature. Along with the 20cl, 70cl and 1l bottles, plus a 1l optic version the set is complete.

Hunters Cheshire Gin is made to a 300 year old recipe, and features apples from historic Norton Priory Garden’s ancient orchard in leafy Cheshire. A clever fusion of the highest quality botanicals available and export strength alcohol…

See more at

Nice little Ad we’ve done for Original Montgomery Duffle Coats, designed to direct anyone feeling the chill autumn winds to buy from the website.

Original Montgomery is the oldest surviving company and was chosen by the British Admiralty in the early 1890`s to make the first duffle coats. The duffle was designed to keep out the worst of weather whilst not restricting the movement of sailors.

They were made Initially For the Royal Navy but were ‘traded’ between officers from the Army and later the Royal Flying Corps. As a result by WWll the duffles were made for all allied services.

The first raiders behind enemy lines, the long range desert group later to become the SAS, used duffles as cover for the cold nights and seat cushions for the days travelling many hundreds of miles across the deserts of North Africa.

Now adopted by hipsters from Hoxton to Harrogate, and pretty much following the original design, the classic lives on…