Category: Work

The Coles Supermarket chain in Australia have the second largest market share behind Woolworths, and we recently finished their requirement for the popular Applaws brand of 100% natural catfood to go instore.

As well as the packaging, work also included creating a website.

So far, sales for this premium product are encouragingly strong.

We are now busy adapting the packaging and website for a similar project to roll out in the US.

PS – and this whole post was created without resorting to any unwarranted catastrophic gags (well almost)!

Our first job for those lovely people at Hunter’s Wines, based a country mile from the Wairau Valley at the top of New Zealand’s South Island. They kindly asked us for some ideas for their Sauvignon Blanc, Spring Creek label. As their brief requested we kept it simple – with a subtle background dingbat graphic – allowing a quick hit on the name, vintage and varietal.                       Seems to have gone down well – much the same as the product (sorry, couldn’t resist)… Cheers!

We’ve had a lot of interest in QR Codes from wine businesses, who are less keen to redesign/reprint bottle labels. Here’s a cute way to get info to your potential customers. How does it work? Attracted to your lovely product by our brilliant neck collar (and some kind of promotion), the customer scans the QR code with a smartphone. This sends them to a form on your website (when filled out this updates your customer database) where they can download a barcode to their phone which will give them a discount when scanned at the till. All done in-store… neat!

Just finished the brand new website for Applaws Natural Cat and Dog food. It sings. It dances. It has downloadable barcodes for a promotion and an interactive store locator. All this for less than the price of a twelve page brochure.

My cat approves so it must be good. So if you’re feeling your image is in need of a good grooming have a look at www.applaws.co.uk – if you like what you see, we’ll do one for your business too. And you don’t even need a pet.

Here’s a quick update of our food and wine work.

Food & Wine Case Study

Bon appetit…

Is this the world’s healthiest Dog and cat food? Just designed and printed a brochure selling in Applaws to the trade.

It’s the world’s first 75% meat complete dry dog food and 80% meat complete dry cat food. Made with no hard to metabolise cereal or unnecessary fillers, Applaws is designed to satisfy dogs and cats natural requirement for meat – since that’s what their digestive system was designed for.

Great dog and cat shots, beautifully designed packshots (I did that) and plenty of restful white space.

Purrfect (sorry, couldn’t resist).

Long live the last minute Ad! A super-quick turn round was required for our wine importer client who booked a last minute full page in Harpers Wine & Spirits trade mag. Just enough time for clean and simple delivery and a big pack shot. More please.

Just completed the three UK and three Benelux 86 page Reebok Trade catalogues. It’s a huge job which has to be completed and delivered on time – in time for the sales launch.

The timeframes from receiving copy and images to delivery are notoriously short, and accuracy is vital – so it’s hands on and heads up for the duration.

We love it.

Who said desk jobs are boring… AMS NEVE make some of the biggest and best PRO AUDIO mixing desks in the world – and we designed, shot and produced Ads and brochures telling the music industry just that.

It was an education shooting at Abbey Road, Elton John’s old studio in Cookham and some down and dirty indie studios, as well as the Iconic Broadcasting House and some of Soho’s finest sound for film studios.

This was from a series of corporate ads, designed to reinforce AMS NEVE’s credentials as a global player.

Portraits shot by Robert Walker, copy – wrung from his very soul, by Neil Lancaster.

Here’s some work we’ve done for The Italian Rice Council, who wanted to promote the use of Risotto rice in the UK. Getting more established now, but still underused as a menu item – we shot and produced a 24 page recipe book that was mailed to a Caterer & Hotelkeeper database of chefs and available from a freephone number in BBC Good Food, Good Housekeeping and She magazines.

Recipes by cookery writer Valentina Harris, Photography by the lovely Heather Brown heatherbrownphoto.co.uk – I made sure the risotto tasted as good as it looked..