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Work

Clothing Brochure Design

We do a lot of work in the clothing sector. This is a small brochure for the Shooting Estates market – if you start with a great product, use a brilliant photographer and sprinkle some pixie dust from our bottom drawer, you won’t go far wrong. Do we make it sound easy?

Good. It’s just what we do.

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Work

Thirsty Work…

As part of our lovely packaging work, we’ve done a fair few wine labels – and some associated advertising. And we’re hungry (thirsty) for MORE. Here’s just a taster, but if you’re interested we have a cellar-full you can sample (that’s FOUR gratuitous wine-gags on the run).

Call us and we’ll un-cork (FIVE) a few sparkling (SIX) ideas for you.

Cheers…

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Work

Royal Greenland

Royal Greenland are distributors of premium quality prawns – and probably our longest running client. Over the years we’ve done some great ads featuring the all-star team of Heather Brown (photographer), Jo Brewer (home ec and recipe concepts) and of course me (art direction and head food taster).

The Prawn Cocktail is still Britain’s favourite starter – here’s our supercharged version, designed to inspire chefs through the trade press:

 

 

 

 

 

And this is one from a series of testimonials featuring real life chefs and the dishes they create with RG prawns. Photographer John Higginson:

 

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Work

Encore Petfood

New website now live for Encore Petfood. The brief asked for translation of the distinctive pack graphics onto the website, as brand recognition is high. We’ve also managed to feature Dexter-the-Vacuum-Cleaner-Riding-Cat. Now that’s not a sentence you read every day. Check him and the rest of the site out at:

http://www.encorepetfood.co.uk/my_pet_video.php

We LOVE working with food and drink. Some even say we’re quite good at it. See for yourself – more of our hard working yet lovely foodservice work can be seen on our cleverly downloadable pdf:

https://www.iwp.co.uk/Assets/PDFFiles/CaseStudyFoodService.pdf

 

 

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Work

Get fit with IWP

Some of the best work we do features great photography, and the lovely Robert Walker has made more than his fair share.

Produced some time ago but still looking cool, these are two from a series of images we made for the intro’s into different product sections of a Reebok catalogue… really simple but compelling, setting the catalogue user up with a nice warm frame of mind.

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Work

Reebok

Did I mention we do work for Reebok? Nothing fancy, mainly trade catalogue work, but every now and then something tasty comes along that the big boys are too busy/important to do, which is where we come in. And delighted we are too.

This from a shoot for a Race For Life promotion to help sales through JJB Sports. Lots of running around Castlefield in Manchester on a cold April day (the models, not me).

Shot by the talented Michael Swallow www.michaelswallow.com – great sports and landscape photographer, and Chicken Pie maker of note.

We’d LOVE to do more of this kind of work – so all of you sports brands out there – call in for a chat. There’ll be no chicken pie, but some of the best coffee this side of Napoli.
And some great ideas to go with it.

 

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Work

Luxury & Glamour

We produced several season’s brochures for high end fashion retailer Emma Somerset some time ago, and I came across these gorgeous images that are just too good to keep buried in a file somewhere. We hired a swanky London apartment and over 2 days shot 18 outfits on two girls. Two hair and make up artists, a dresser and lots of tea kept the momentum going. It was a punishing schedule made possible by the sheer brilliance of the shooter, John Higginson – one of the nicest and most talented photographers we’ve worked with – as you’ll see on his website:
www.johnhigginson.co.uk
We love this kind of work – and for all you fashion retailers out there looking for something fresh – we are here, with all the ideas and all the best contacts…

Emma 1

Emma 2

 

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Work

Even More Gorgeous

…And here are some more images from our last shoot.

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Work

Gorgeous

Just finished a shoot for our cosmetics client 2true. We LOVE these. Sarah Jones is the shooter, hair and make up from the brilliant Jo Clayton. This is a proposed design for a Point Of Sale header in store. More images to come…

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Work

Doggy Bags

We LOVE these. Small company making a big noise in the quality pet food market, MPM are getting rave reviews for their premium cat and dog food brand Applaws – with both wet and dry products. Now well established in pet food retailers, our favourite packs are the pouches, two of the huge range of flavours shown below. We designed them with see through areas on the front, so the high quality of the product could be seen for real, rather than the unrealistic product shots more famous brands favour (saucer of milk over here please).