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Work

Doggy Bags

We LOVE these. Small company making a big noise in the quality pet food market, MPM are getting rave reviews for their premium cat and dog food brand Applaws – with both wet and dry products. Now well established in pet food retailers, our favourite packs are the pouches, two of the huge range of flavours shown below. We designed them with see through areas on the front, so the high quality of the product could be seen for real, rather than the unrealistic product shots more famous brands favour (saucer of milk over here please).

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Work

IWP Website

We’ve updated our website. It’s a well known fact that all plumbers have leaky taps, mechanics drive patched-up Fiats and Agencies “must get round to re-doing” their websites. Conventional wisdom has it that that’s because we’re always too busy working for our clients, but I suspect it is a much bigger can of worms, and one I’m certainly not going to open here…

https://www.iwp.co.uk

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Work

Our Best Ads

Every now and then, with a combination of hard work, a great product and a sprinkling of fairy dust you create an ad that ticks all the boxes.

I came across this ad recently for an old client, Drizabone, and thought I’d dust it off and use the power of the interweb to give it a bit of fresh air space.

Art direction (and model) Andy Irving, inspirational copy by Neil Lancaster (who was awarded Best Copywriting for this ad, Roses, 1996) and photography from John ‘The Eye’ Higginson.

Still stands up today. Sweet.

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Work

Never work with…

…Animals and er… clients. Our lovely pet food client recently got into the Virgin sponsored Sunday Times Fast Track Top 100 (largely down to our fabulous and irresistible packaging work), and needed a shot of the directors. We decided to push the envelope and included a few of their biggest fans (and yes, they did get paid in pet food).

We started with the guys and one cat, locked off the camera and brought the others in one by one, ending up with the distinguished group you see here.

Masterful organisation and photography by the talented (and supremely patient) Alex Wright at Ten Eight Photography, art direction and animal wrangling by yours truly (only one accident – luckily courtesy of the West Highland Terrier, not the 11 stone Harlequin Great Dane) and a lovely touch on the comp job by Ian on the iMac.

http://www.teneightstudios.co.uk

 

 

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Work

Skin

POS piece – first part of a campaign we are developing for new client Monamor, gorgeous hand and body products made from gorgeous things, like Anglesey Meadowsweet, Tea Rose and Peony.

Make mine a double.

Photographed by Sarah Jones www.sarahjonesphotography.co.uk