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Evian More Clever

Following on from their world famous ‘Rollerblades’ campaign, Evian launch the brilliant ‘Baby Inside’ commercial using real people, not models – symbolising the effect of Evian on the bodies of adults of all ages. Agency is BETC Euro RSCG, Directors Legs and music is Wordy Rappinghood, produced by DJ Mehdi and Uffie. 

http://www.youtube.com/watch?v=Vg1jAWtWUaU

On TV at the moment there’s a clever twist at the end to link to Wimbledon –

http://www.youtube.com/watch?v=9qpd51zirEw&feature=relmfu

Bloody great – even bought the T-shirt!