Never work with…

…Animals and er… clients. Our lovely pet food client recently got into the Virgin sponsored Sunday Times Fast Track Top 100 (largely down to our fabulous and irresistible packaging work), and needed a shot of the directors. We decided to push the envelope and included a few of their biggest fans (and yes, they did get paid in pet food).

We started with the guys and one cat, locked off the camera and brought the others in one by one, ending up with the distinguished group you see here.

Masterful organisation and photography by the talented (and supremely patient) Alex Wright at Ten Eight Photography, art direction and animal wrangling by yours truly (only one accident – luckily courtesy of the West Highland Terrier, not the 11 stone Harlequin Great Dane) and a lovely touch on the comp job by Ian on the iMac.



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