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Shhhhhhhhh…

Acoustics At Work is a new client who supply acoustic solutions for managing sound levels in the workplace. Research has identified that one of the biggest cause of lost productivity in open workplaces is conversational distractions.
Keeping all those noisy open plan offices nice and calm with some really quite clever hi tech acoustic pods, offices and screens has established AAW as a trusted and innovative manufacturer.
Client supplied the product renders, we sourced some cool library shots, and with a measured eye and a steady hand put a nice little job together, for a very reasonable cost and in the twinkling of an eye.
There is an A4 brochure (which we also produced in Dutch and French), full page ads in the architectural trade press and a flyer to give suppliers the heads-up that advertising is about to break.

We just couldn’t keep quiet about it.

AAWbrochure

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Work

Even More Gorgeous

…And here are some more images from our last shoot.

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Work

Gorgeous

Just finished a shoot for our cosmetics client 2true. We LOVE these. Sarah Jones is the shooter, hair and make up from the brilliant Jo Clayton. This is a proposed design for a Point Of Sale header in store. More images to come…

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Work

Doggy Bags

We LOVE these. Small company making a big noise in the quality pet food market, MPM are getting rave reviews for their premium cat and dog food brand Applaws – with both wet and dry products. Now well established in pet food retailers, our favourite packs are the pouches, two of the huge range of flavours shown below. We designed them with see through areas on the front, so the high quality of the product could be seen for real, rather than the unrealistic product shots more famous brands favour (saucer of milk over here please).

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Comment

Has the fizz gone a bit flat?

Is it us? Or have Moët taken their eye off the cork with this one? Scarlett Johannson looks distinctly unenthusiastic here – in stark contrast to last year’s gorgeous Dolce & Gabbana ads. Just check out the over enthusiastic Photoshop work, which has delivered a Barbie look to this and the other ads in the series. Shame…

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Work

IWP Website

We’ve updated our website. It’s a well known fact that all plumbers have leaky taps, mechanics drive patched-up Fiats and Agencies “must get round to re-doing” their websites. Conventional wisdom has it that that’s because we’re always too busy working for our clients, but I suspect it is a much bigger can of worms, and one I’m certainly not going to open here…

https://www.iwp.co.uk

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Work

Our Best Ads

Every now and then, with a combination of hard work, a great product and a sprinkling of fairy dust you create an ad that ticks all the boxes.

I came across this ad recently for an old client, Drizabone, and thought I’d dust it off and use the power of the interweb to give it a bit of fresh air space.

Art direction (and model) Andy Irving, inspirational copy by Neil Lancaster (who was awarded Best Copywriting for this ad, Roses, 1996) and photography from John ‘The Eye’ Higginson.

Still stands up today. Sweet.

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The Word According to Whitehouse

Ace of Ads

I simply can’t resist this. Lemmy singing Ace of Spades with a fantastic twist. Well done to the client for going with it, a beautifully paced ad from BBH. I love it!

http://www.youtube.com/watch?v=blNOcugDeXE&feature=mfu_in_order&playnext=1&videos=j7n3HW0Db34

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Work

Never work with…

…Animals and er… clients. Our lovely pet food client recently got into the Virgin sponsored Sunday Times Fast Track Top 100 (largely down to our fabulous and irresistible packaging work), and needed a shot of the directors. We decided to push the envelope and included a few of their biggest fans (and yes, they did get paid in pet food).

We started with the guys and one cat, locked off the camera and brought the others in one by one, ending up with the distinguished group you see here.

Masterful organisation and photography by the talented (and supremely patient) Alex Wright at Ten Eight Photography, art direction and animal wrangling by yours truly (only one accident – luckily courtesy of the West Highland Terrier, not the 11 stone Harlequin Great Dane) and a lovely touch on the comp job by Ian on the iMac.

http://www.teneightstudios.co.uk

 

 

Categories
The Word According to Whitehouse

From The Desk Of…

… Steve Whitehouse – I have always loved Punk Rock. In 1977 the Sex Pistols typified the anti-establishment. But just look where we are now… Pretty Vacant features in an ad for William Hill and Johnny Rotten takes centre stage in the ads for Country Life Butter.

I think it is fantastic! But whatever next? Jimmy Pursey advertising on-line Bingo? Rat Scabies starring in an ad for toothpaste? Iggy Pop selling Car Insurance..?

Never mind the ads, here’s the cash!

 

 

 

 

 

 

 

William Hill  http://www.youtube.com/watch?v=g-IIJR9Hb7o&playnext=1&videos=jeq_c2uZclA&feature=mfu_in_order

Countrywide  http://www.youtube.com/watch?v=8hzQsvxtLTM&playnext=1&videos=XT824BJdAuo&feature=mfu_in_order