{"id":1437,"date":"2015-11-04T09:52:28","date_gmt":"2015-11-04T09:52:28","guid":{"rendered":"https:\/\/blog.iwp.co.uk\/?p=1437"},"modified":"2018-03-16T16:08:11","modified_gmt":"2018-03-16T16:08:11","slug":"53-degrees-north-case-study","status":"publish","type":"post","link":"https:\/\/blog.iwp.co.uk\/53-degrees-north-case-study\/","title":{"rendered":"53 Degrees North Case Study"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/53NorthLime_OL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1441\" src=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/53NorthLime_OL.jpg\" alt=\"53NorthLime_OL\" width=\"168\" height=\"168\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/CaseStudy-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1460 alignright\" src=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/CaseStudy-1-300x75.jpg\" alt=\"CaseStudy 1\" width=\"300\" height=\"75\" srcset=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/CaseStudy-1-300x75.jpg 300w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/CaseStudy-1-150x38.jpg 150w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/CaseStudy-1.jpg 964w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>We were asked to develop a sustainable label design for a new craft beer brand based on the client\u2019s initial idea, with the aim of standing out in crowded supermarket beer aisles and giving the brand an established feel. The range of beers all have a hoppy American craft beer style which has risen in popularity in the UK over the last few years. We took the client\u2019s initial concept based on the phonetic alphabet and developed it into a cleaner, more campaignable concept that really brought the brand to life. We researched the phonetic alphabet and paired up a series of 4 names, then developed a distinctive graphic style with quality typography to convey the quality of the beer and help the consumer believe that the product was from a well established brewer. We are currently building a website to help deliver the brand story.<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/PhoneticSeriesClearLabelx41.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1449\" src=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/PhoneticSeriesClearLabelx41-300x274.jpg\" alt=\"Label design for a new craft beer brand and website \" width=\"506\" height=\"353\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1469 alignright\" src=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/xRayZulu-300x137.jpg\" alt=\"xRayZulu\" width=\"300\" height=\"137\" srcset=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/xRayZulu-300x137.jpg 300w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/xRayZulu-150x68.jpg 150w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/xRayZulu.jpg 660w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: right;\">This was the label before we got involved<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2015\/11\/PhoneticSeriesClearLabelx41.jpg\"><span style=\"color: #99cc00;\">IWP Communication is a small Manchester Design and Marketing agency specialising in food and drink. Passionate about serving up hard working, great looking work\u00a0that\u00a0helps clients engage with their consumers.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; We were asked to develop a sustainable label design for a new craft beer brand based on the client\u2019s initial idea, with the aim of standing out in crowded supermarket beer aisles and giving the brand an established feel. The range of beers all have a hoppy American craft beer style which has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"yst_prominent_words":[173,139,140,167,165,171,44,56,71,145,169,174,168,43,172,166,29,170],"_links":{"self":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts\/1437"}],"collection":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/comments?post=1437"}],"version-history":[{"count":0,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts\/1437\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/media?parent=1437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/categories?post=1437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/tags?post=1437"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/yst_prominent_words?post=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}