here<\/a>.<\/p>\nMPM might still be a relatively small player compared to the likes of Purina and Mars Petcare, but they have come a long way – from start-up to turnover in the tens of millions in only 9 years, stealing market share from much bigger brands and establishing themselves in a very crowded market \u2013 a true David vs Goliath story.<\/p>\n
Conclusions<\/strong><\/p>\nThere is a great opportunity for small brands to succeed in sectors dominated by much larger competitors provided they have a strong USP, focus on delivering what the consumer actually wants and surround themselves with people who can help fill their skill gaps. If you want advice on how best to apportion small budgets to deliver branding, packaging design, advertising and an effective growth strategy that delivers real ROI, give us a call!<\/p>\n","protected":false},"excerpt":{"rendered":"
To compete in markets dominated by big players, small brands need to get their approach just right. They might not have the spending power of the big brands, but even with limited budgets, small brands can make a real impact so long as they have a strong USP, a well-defined niche and maintain a flexible […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yst_prominent_words":[99,73,104,111,97,95,56,61,109,105,98,107,101,96,103,106,100,110,102,108],"_links":{"self":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts\/1517"}],"collection":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/comments?post=1517"}],"version-history":[{"count":0,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts\/1517\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/media?parent=1517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/categories?post=1517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/tags?post=1517"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/yst_prominent_words?post=1517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}