{"id":2363,"date":"2020-10-08T12:09:42","date_gmt":"2020-10-08T12:09:42","guid":{"rendered":"https:\/\/blog.iwp.co.uk\/?p=2363"},"modified":"2020-10-12T11:11:51","modified_gmt":"2020-10-12T11:11:51","slug":"the-choice-of-heroes","status":"publish","type":"post","link":"https:\/\/blog.iwp.co.uk\/the-choice-of-heroes\/","title":{"rendered":"The Choice Of Heroes"},"content":{"rendered":"\n<p>Montgomery first captured the nation\u2019s attention over a century ago, when the company was selected by the British Admiralty to make the first duffle coats.<br>They made such an impact that by World War ll, they were proudly worn by each of the allied services.<br>This was the first of six ads styled on Cigarette Cards, popular during the war years. Much imitated, Montgomery was the original duffle &#8211; and is still tailor made today in England. <\/p>\n\n\n\n<p>We love the illustrations, by super talented Ian Bossons&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2020\/10\/Mont_Seaman.jpg\" alt=\"\" class=\"wp-image-2368\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2020\/10\/5Coats-1-635x1024.jpg\" alt=\"\" class=\"wp-image-2383\" width=\"318\" height=\"512\"\/><\/figure>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Montgomery first captured the nation\u2019s attention over a century ago, when the company was selected by the British Admiralty to make the first duffle coats.They made such an impact that by World War ll, they were proudly worn by each of the allied services.This was the first of six ads styled on Cigarette Cards, popular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yst_prominent_words":[14,278,461],"_links":{"self":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts\/2363"}],"collection":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/comments?post=2363"}],"version-history":[{"count":0,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts\/2363\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/media?parent=2363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/categories?post=2363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/tags?post=2363"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/yst_prominent_words?post=2363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}