{"id":2472,"date":"2022-01-13T13:16:03","date_gmt":"2022-01-13T13:16:03","guid":{"rendered":"https:\/\/blog.iwp.co.uk\/?p=2472"},"modified":"2022-01-13T13:16:04","modified_gmt":"2022-01-13T13:16:04","slug":"its-a-wrap","status":"publish","type":"post","link":"https:\/\/blog.iwp.co.uk\/its-a-wrap\/","title":{"rendered":"It&#8217;s a wrap."},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2022\/01\/BandageMan-1024x1024.png\" alt=\"\" class=\"wp-image-2473\" srcset=\"https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2022\/01\/BandageMan-1024x1024.png 1024w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2022\/01\/BandageMan-300x300.png 300w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2022\/01\/BandageMan-150x150.png 150w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2022\/01\/BandageMan-768x768.png 768w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2022\/01\/BandageMan-1536x1536.png 1536w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2022\/01\/BandageMan-2048x2048.png 2048w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2022\/01\/BandageMan-1200x1200.png 1200w, https:\/\/blog.iwp.co.uk\/wp-content\/uploads\/2022\/01\/BandageMan-1980x1980.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Well why not&#8230; medical supplies ads can be rather dry, dull affairs, with ubiquitous library shots of happy smiling gowned-up nurses and doctors, so we thought we&#8217;d have a bit of fun with ours.<\/p>\n\n\n\n<p>This from our client after the ad had run:<\/p>\n\n\n\n<p>&#8220;Just to give you some quick feedback &#8211; the Halloween creative has been a hit so far, and has received the highest engagement rate\u00a0Kays\u00a0Medical have received on LinkedIn for a long time.&#8221;\u00a0<\/p>\n\n\n\n<p>Can&#8217;t say fairer than that!<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well why not&#8230; medical supplies ads can be rather dry, dull affairs, with ubiquitous library shots of happy smiling gowned-up nurses and doctors, so we thought we&#8217;d have a bit of fun with ours. This from our client after the ad had run: &#8220;Just to give you some quick feedback &#8211; the Halloween creative has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts\/2472"}],"collection":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/comments?post=2472"}],"version-history":[{"count":0,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/posts\/2472\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/media?parent=2472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/categories?post=2472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/tags?post=2472"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/blog.iwp.co.uk\/wp-json\/wp\/v2\/yst_prominent_words?post=2472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}