Great work by Pearlfisher on the latest packaging for Cadbury’s Dairy Milk. The chunks of chocolate have gone, to be replaced by lovely chocolate sculptures of each flavour in the range, inspired by the idea of ‘say what you see’. Described as “Playful, imaginative and joyful expressions”, the packs feature QR codes which when scanned reveal downloadable ‘joyful content’…
Love the simplicity – no swirls, extraneous graphics or copy to detract from the impact – well done to the creatives – but especially to the client for resisting the temptation to brief in ‘added value’ in the form of on-pack selling points.
Brilliant.