Categories
Work

Checkmate…

…or game over. We finally got the sign off from Buxton Brewery for our latest designs after some challenging processes. We printed 4 colours onto silver substrate, leaving certain areas blank. This allowed the silver to shine through. Other areas were left blank apart from a reduced opacity colour giving a cool metallic effect.

There are seven enormous barrel aged beers in the range. These have been tasted nurtured, blended and sampled over the last two and a half years. There are Imperial Porters, Imperial Stouts, Dessert Beer, and Barley Wine. Coffee, Cacao and Chilli all feature, and the barrels used are some of the best from the transatlantic worlds of Highlands and Islands Scotch and the rich heritage of Bourbon.

“Themed on great Chess Grandmasters and Champions of the 19th and 20th Centuries, these beers span the decades, echoing complexity, subtlety, guile and creativity. From the 19th century’s Morphy and Steinitz, through Capablanca’s early 20th century dominance, to Lasker, Tal and Rudenko. All reflect the patience, skill, and determination to strive to be the best at what you do.”

Buxton Brewery

https://www.buxtonbrewery.co.uk/home

Categories
Work

For Ads Going Places

Cute kid, cool duffle, great shot, nice simple line. What’s not to love?

Compelling, impactful communication developed over years of industry experience is what we’re all about here at IWP Towers. We’ll tell it to you straight – no buzz words or fancy adman doublespeak.

Just great ideas and honest advice, with maybe a sprinkling of pixie dust for good measure. And all at the kind of prices that won’t require you to sell your firstborn.

Call us. We love to talk.

Categories
Work

A flash of inspiration……

…Three new super premium variants of Single Barrel Rain Shadow 2020 Imperial Stout. At 12% we needed it to look as good as it tastes… We experimented on printing 4 colours and white onto silver labels, allowing the lightening to really pop.

We think it worked! See for yourself, check out their range and order online:

https://www.buxtonbrewery.co.uk/browse?view_all=true

Categories
Work

The Choice Of Heroes

Montgomery first captured the nation’s attention over a century ago, when the company was selected by the British Admiralty to make the first duffle coats.
They made such an impact that by World War ll, they were proudly worn by each of the allied services.
This was the first of six ads styled on Cigarette Cards, popular during the war years. Much imitated, Montgomery was the original duffle – and is still tailor made today in England.

We love the illustrations, by super talented Ian Bossons…


Categories
Things we like

Design and beer – two of our favourite things…

We’re delighted to say that since the beginning of 2020, IWP has been busy working with world famous Buxton Brewery and Distillery. The brewery is consistently voted onto the world’s top 100 brewers list.

All of the beers the brewery produces are designed to delight the senses and enthral the drinker. The can designs follow this principal, reflecting the connection to the surrounding National Park which dominates the landscape around the brewery.

If you can, visit the Buxton Brewery Tap House for outstanding flavourful beers (and pick up some beautifully designed cans). If not order online from buxtonbrewery.co.uk.

Cheers!

Categories
Work

Revolutionary Chinese Takeaway Advertising

We recently came across this series of Ads in our archives. Still looking good so we thought we’d share… Mr Lam’s fast food used a barcode system to speedily serve freshly cooked Chinese food from their excellent Liverpool takeaway.

We designed the logo accordingly – the illustrations inspired by the marvellously heroic imagery of Mao’s Cultural Revolution of the 60’s and 70’s. “Serve The People!”

Categories
Work

Legendary Wine Label Design

When D&D Wines commissioned us to come up with a concept for their McLaren Vale wines we couldn’t resist having a bit of fun with some legendary Aussie humour.

After a bit of research – and a good deal of embroidery – we developed these two beauts. The Bunyip – named after an Aboriginal spirit said to inhabit rivers and swamps, and Lady’s Leap, an outrageous tale of a dramatic riverboat race.

The Bunyip is an Aboriginal spirit which is said to haunt rivers, swamps, creeks and billabongs. Some say it looks like a huge snake with a beard and a mane. Others say it resembles a huge furry half-human beast with a long neck and a head like a bird. These days, most Australians consider the Bunyip to be just a creature of myth. But there are still those who swear they’ve heard the Bunyip’s bloodcurdling cry for themselves…

And why Lady’s Leap? When the daredevil skipper of the paddle steamer Lady Hopetown found himself behind in a race down the Murray River, he made a call which would find him forever enshrined in outback folklore. He cut to the inside, the boat hit the sand at full steam and became airborne. Momentum carried her over the bar and ahead of her rival. From then on, that point in the river became known as Lady’s Leap.

Legend has it IWP are pretty good when an eye catching concept is required. One legend we believe certainly isn’t fiction.

Categories
Work

Here today, Milan tomorrow…

We’ve been working with the lovely people at Gallo, in Robbio – a city and comune in the Italian region Lombardy, 50 km southwest of Milan, for the last 15 years…

Established in 1856, today it is ruled by the 6th generation of the founding family. They send their briefs 1,500km to us in downtown Bollington (pop 8,310), Cheshire – where we designed the above for our market here in the UK.

Alongside Italy, we’ve done pack design for most of the rest of Europe, North and South America, Asia, Russia, Australia – in fact the only place we haven’t designed for is North Korea (yet)…

So. Borders are no barrier. And great ideas are universal. We have translators, foreign language typesetters – and well travelled creatives with ideas that cross boundaries.

Andiamo!

Categories
Great Work We've Done That Never Got Published

Love Chocolate…

Great big slabs of chocolate. With interesting flavours. Add some bold colours, some understated type and an interesting pack shape… And you almost get a flavour of what’s inside. These packs say “Buy me!”

Out of all the work that gets published, many more ideas get shelved due to all kinds of reasons.

This design never made it to market, but we thought it was too good not to share. Maybe somebody out there has the same taste as us – and likes the cut of our mouse.

We have so many ideas – you might have a product needing a facelift, a refresh or complete redesign. Our CGI’s will give you a pretty fair idea of how good the finished product could look.

Call us. Maybe we already have the answer…

Categories
Great Work We've Done That Never Got Published

Sweet Food Packaging Design

Little packs of loveliness

Pack design we did for a Yorkshire based confectionery company, which sadly didn’t go. So we’re putting it up here because we love it.

Our design style is clean and fresh. So much overly colourful and complicated packaging today gets lost at crowded point of sale, and a little bit of white helps standout.

Add to that some classic, well-considered type and a pleasing colour range and you get a pretty good recipe for trial.

So don’t fudge it next time you want a bit of shelf shout. Because we’ve got more great ideas in the store cupboard.