Advertising is awash with visual metaphors. Some work well, cutting through the constant bombardment we consumers are subjected to on a daily – or hourly basis – to not only engage, but to further our understanding of a service or product which in turn prompts us to buy.

Others are so obscure they simply don’t register.

Some are wildly ambitious, complex and overproduced, so losing the message in some creative team’s hugely expensive self indulgent excess. (I know this, slightly guilty face).

Enter the humble illustration.

Because simple is best, as cunningly delivered on The Mobberley Brewhouse’s ‘White Can’ range of experimental beers.

Happy client loved the positive response from customers. Happy agency loved approval from happy client.

In Gin Label Design, good things come in small packages. Certainly true for the unique & sublime 5cl Hunters Cheshire Gin miniature. Along with the 20cl, 70cl and 1l bottles, plus a 1l optic version the set is complete.

Hunters Cheshire Gin is made to a 300 year old recipe, and features apples from historic Norton Priory Garden’s ancient orchard in leafy Cheshire. A clever fusion of the highest quality botanicals available and export strength alcohol…

See more at http://www.huntersgin.com

https://blog.iwp.co.uk/mixing-with-the-best/

Nice little Ad we’ve done for Original Montgomery Duffle Coats, designed to direct anyone feeling the chill autumn winds to buy from the website.

Original Montgomery is the oldest surviving company and was chosen by the British Admiralty in the early 1890`s to make the first duffle coats. The duffle was designed to keep out the worst of weather whilst not restricting the movement of sailors.

They were made Initially For the Royal Navy but were ‘traded’ between officers from the Army and later the Royal Flying Corps. As a result by WWll the duffles were made for all allied services.

The first raiders behind enemy lines, the long range desert group later to become the SAS, used duffles as cover for the cold nights and seat cushions for the days travelling many hundreds of miles across the deserts of North Africa.

Now adopted by hipsters from Hoxton to Harrogate, and pretty much following the original design, the classic lives on…