Advertising is awash with visual metaphors. Some work well, cutting through the constant bombardment we consumers are subjected to on a daily – or hourly basis – to not only engage, but to further our understanding of a service or product which in turn prompts us to buy.

Others are so obscure they simply don’t register.

Some are wildly ambitious, complex and overproduced, so losing the message in some creative team’s hugely expensive self indulgent excess. (I know this, slightly guilty face).

Enter the humble illustration.

Because simple is best, as cunningly delivered on The Mobberley Brewhouse’s ‘White Can’ range of experimental beers.

Happy client loved the positive response from customers. Happy agency loved approval from happy client.

Untamed, a fabulous 9% New England Double IPA
Eleventh Hour – a toffee & cacao Imperial Stout at a heady 10%
Roll With It – a New English IPA using English only hops, at 6.5%
…The finished article…

Furniture advertising and design is what we do. Likewise location and studio shoots, large scale office furniture, kitchen and bathroom sets. One off product shots. Brochure design and printing. IWP love it all.

We’ve planned, designed and produced all of the above, for clients large, small – and startups. Always cost effective, certainly coming up with creative solutions to budget/timing constraints, we love making our clients job look the business.

From original design, planning and production of brochures and online, to managing thousands of price changes, we take it all in our stride – above all, we manage it without any fuss. Consequently we seem to enjoy repeat business as a result.

Talk to us about your next project or even idea – you’ll find we’re not just part of the furniture.

Everyone has different tastes, right? Some people like their food spicy, others prefer a more gentle experience. Same goes for design – what one client is cool with might be a bit too hot for the next.

Which is all well and good. And we always take it on the chin when our carefully researched, targeted and beautifully crafted work doesn’t get a round of applause (winking smiley face).

But our pack designs for Cheeky Swine’s range of chilli relishes never ran. The project was put on hold, hopefully to be resurrected in the future. So we’ll have to wait for the best bit – to see our packs on shelf. The ultimate proof of a good job!

Over the years we turned Brocklehurst’s of Bakewell from a provincial sporting goods shop to a highly respected six figure business with mail order and online shopping.

We significantly upgraded the photography and design along the way, shooting in locations up and down the country, including the beautiful Chatsworth in Derbyshire.

Using a mix of models and real sportsmen added to the authenticity.
We photographed on Grouse moors, country estates and some of the most characterful locations in England.

No birds, animals or bank balances were hurt on our shoots…

Having good relationships with valuable suppliers is something we’ve never underestimated. Alex at Ten Eight Studios is a brilliant shooter (see above), who liked the look of his local caff so much he decided to turn some of the lovely food into tasty images.

We went on to design a series of postcards, planning to distribute them around town. Even though the print costs were reasonable they were never produced. More money for proper sourdough though…

So keeping on the best terms with valuable suppliers – shooters, printers, production houses etc. is not just good business practice. You never know when you’ll need to call on a favour to help a client with their budget.

So. We’ve got the ideas, we’ve got the skills, we’ve got the supplier relationships – all we need now is you…

We LOVE a risotto. And our appetite was whetted when our client Riso Gallo asked us to for some ideas on consumer and trade ads.

Ads one & two were aimed at the consumer – the third for the food service trade. This was to feature a testimonial from a local chef and user of Gallo rice…

Great images are certain to get your attention, and we have some great shooters. And home economists, stylists, copywriters and of course the most important bit – ideas…

The ads never ran in the end. So if you have a product that needs spicing up, give us a call – we’ve got the ads – and the appetite.

Came across this ad from our archive recently.

Former Manchester United captain Roy Keane famously criticised the prawn sandwich brigade at Old Trafford back in 2000. Just so happened that the prawns in question came from our client, Royal Greenland.

So faster than a Ryan Giggs volley we served up a quick food service ad on the back of the story. Off we went to Old Trafford where the catering team prepared what was admittedly a fairly exotic sandwich for the shoot. Client loved the ad, distributor enquiries peaked, and the art director (me) got the sandwich. Result!

In Gin Label Design, good things come in small packages. Certainly true for the unique & sublime 5cl Hunters Cheshire Gin miniature. Along with the 20cl, 70cl and 1l bottles, plus a 1l optic version the set is complete.

Hunters Cheshire Gin is made to a 300 year old recipe, and features apples from historic Norton Priory Garden’s ancient orchard in leafy Cheshire. A clever fusion of the highest quality botanicals available and export strength alcohol…

See more at

Nice little Ad we’ve done for Original Montgomery Duffle Coats, designed to direct anyone feeling the chill autumn winds to buy from the website.

Original Montgomery is the oldest surviving company and was chosen by the British Admiralty in the early 1890`s to make the first duffle coats. The duffle was designed to keep out the worst of weather whilst not restricting the movement of sailors.

They were made Initially For the Royal Navy but were ‘traded’ between officers from the Army and later the Royal Flying Corps. As a result by WWll the duffles were made for all allied services.

The first raiders behind enemy lines, the long range desert group later to become the SAS, used duffles as cover for the cold nights and seat cushions for the days travelling many hundreds of miles across the deserts of North Africa.

Now adopted by hipsters from Hoxton to Harrogate, and pretty much following the original design, the classic lives on…

IHOF Ambient – Clean and simple sans with a pleasing embellishment. Has a flavour of the influential LETRAGRAPHICA fonts (more of this in a future blog).


These fonts were brought out in the mid 70’s by Derek Birdsall, Roger Excoffon, Colin Forbes, Armin Hofmann, Herb Lubalin, Marcello Minale and Lou Dorfsman – top design gurus at the time. This went some way towards satisfying the desire for more expressive letterforms by designers keen to exercise their creative flair…