I’ll drink to that.

Axe Edge, Buxton Brewery’s venerable flagship IPA is 10 years old this year! To celebrate this special occasion and Axe’s important place within the Buxton Brewery story they have released a group of special editions all in one go. From the original Axe Edge to the exotic Sesqui Axe, the ‘Axe Pack’ is available at

We love designing these cans (not to mention the requisite sampling)… so cheers – here’s to the next 10!


It’s a wrap.

Well why not… medical supplies ads can be rather dry, dull affairs, with ubiquitous library shots of happy smiling gowned-up nurses and doctors, so we thought we’d have a bit of fun with ours.

This from our client after the ad had run:

“Just to give you some quick feedback – the Halloween creative has been a hit so far, and has received the highest engagement rate Kays Medical have received on LinkedIn for a long time.” 

Can’t say fairer than that!


Unique & sublime

Anyone who makes Britain’s favourite spirit sooner or later has to come up with an Ready To Drink version in a can. The transition from gin label design from bottle to can isn’t always straightforward, but we think we aced it…

If you need to pep up your product development work you know who to call. Cheers!


nice things

…and we have a whole drawer full of clever, hardworking ideas, just waiting to be put to use by you, lovely people.

Got a project? Need a refresh? Just want to talk?

We have some of the best eyes (and ears) in the business.

Call Steve, on 07711 143795.


Great Work We've Done That Never Got Published

Reet grand, ‘appen

Creative pitch for Yorkshire based crisp company Seabrook – sadly we weren’t appointed, but we loved the work.

Us northern adfolk love a bag of crisps, and many creative hours have been fuelled courtesy of Seabrook’s finest.

We have plenty of bags in reserve for when you next need some ideas – with a bit of no-nonsense northern flavour thrown in…



…or game over. We finally got the sign off from Buxton Brewery for our latest designs after some challenging processes. We printed 4 colours onto silver substrate, leaving certain areas blank. This allowed the silver to shine through. Other areas were left blank apart from a reduced opacity colour giving a cool metallic effect.

There are seven enormous barrel aged beers in the range. These have been tasted nurtured, blended and sampled over the last two and a half years. There are Imperial Porters, Imperial Stouts, Dessert Beer, and Barley Wine. Coffee, Cacao and Chilli all feature, and the barrels used are some of the best from the transatlantic worlds of Highlands and Islands Scotch and the rich heritage of Bourbon.

“Themed on great Chess Grandmasters and Champions of the 19th and 20th Centuries, these beers span the decades, echoing complexity, subtlety, guile and creativity. From the 19th century’s Morphy and Steinitz, through Capablanca’s early 20th century dominance, to Lasker, Tal and Rudenko. All reflect the patience, skill, and determination to strive to be the best at what you do.”

Buxton Brewery


For Ads Going Places

Cute kid, cool duffle, great shot, nice simple line. What’s not to love?

Compelling, impactful communication developed over years of industry experience is what we’re all about here at IWP Towers. We’ll tell it to you straight – no buzz words or fancy adman doublespeak.

Just great ideas and honest advice, with maybe a sprinkling of pixie dust for good measure. And all at the kind of prices that won’t require you to sell your firstborn.

Call us. We love to talk.


A flash of inspiration……

…Three new super premium variants of Single Barrel Rain Shadow 2020 Imperial Stout. At 12% we needed it to look as good as it tastes… We experimented on printing 4 colours and white onto silver labels, allowing the lightening to really pop.

We think it worked! See for yourself, check out their range and order online:


The Choice Of Heroes

Montgomery first captured the nation’s attention over a century ago, when the company was selected by the British Admiralty to make the first duffle coats.
They made such an impact that by World War ll, they were proudly worn by each of the allied services.
This was the first of six ads styled on Cigarette Cards, popular during the war years. Much imitated, Montgomery was the original duffle – and is still tailor made today in England.

We love the illustrations, by super talented Ian Bossons…

Things we like

Design and beer – two of our favourite things…

We’re delighted to say that since the beginning of 2020, IWP has been busy working with world famous Buxton Brewery and Distillery. The brewery is consistently voted onto the world’s top 100 brewers list.

All of the beers the brewery produces are designed to delight the senses and enthral the drinker. The can designs follow this principal, reflecting the connection to the surrounding National Park which dominates the landscape around the brewery.

If you can, visit the Buxton Brewery Tap House for outstanding flavourful beers (and pick up some beautifully designed cans). If not order online from