Archives for category: Great Work We’ve Done That Never Got Published

Great big slabs of chocolate. With interesting flavours. Add some bold colours, some understated type and an interesting pack shape… And you almost get a flavour of what’s inside. These packs say “Buy me!”

Out of all the work that gets published, many more ideas get shelved due to all kinds of reasons.

This design never made it to market, but we thought it was too good not to share. Maybe somebody out there has the same taste as us – and likes the cut of our mouse.

We have so many ideas – you might have a product needing a facelift, a refresh or complete redesign. Our CGI’s will give you a pretty fair idea of how good the finished product could look.

Call us. Maybe we already have the answer…

Little packs of loveliness

Pack design we did for a Yorkshire based confectionery company, which sadly didn’t go. So we’re putting it up here because we love it.

Our design style is clean and fresh. So much overly colourful and complicated packaging today gets lost at crowded point of sale, and a little bit of white helps standout.

Add to that some classic, well-considered type and a pleasing colour range and you get a pretty good recipe for trial.

So don’t fudge it next time you want a bit of shelf shout. Because we’ve got more great ideas in the store cupboard.

Everyone has different tastes, right? Some people like their food spicy, others prefer a more gentle experience. Same goes for design – what one client is cool with might be a bit too hot for the next.

Which is all well and good. And we always take it on the chin when our carefully researched, targeted and beautifully crafted work doesn’t get a round of applause (winking smiley face).

But our pack designs for Cheeky Swine’s range of chilli relishes never ran. The project was put on hold, hopefully to be resurrected in the future. So we’ll have to wait for the best bit – to see our packs on shelf. The ultimate proof of a good job!

Having good relationships with valuable suppliers is something we’ve never underestimated. Alex at Ten Eight Studios is a brilliant shooter (see above), who liked the look of his local caff so much he decided to turn some of the lovely food into tasty images.

We went on to design a series of postcards, planning to distribute them around town. Even though the print costs were reasonable they were never produced. More money for proper sourdough though…

So keeping on the best terms with valuable suppliers – shooters, printers, production houses etc. is not just good business practice. You never know when you’ll need to call on a favour to help a client with their budget.

So. We’ve got the ideas, we’ve got the skills, we’ve got the supplier relationships – all we need now is you…

We LOVE a risotto. And our appetite was whetted when our client Riso Gallo asked us to for some ideas on consumer and trade ads.

Ads one & two were aimed at the consumer – the third for the food service trade. This was to feature a testimonial from a local chef and user of Gallo rice…

Great images are certain to get your attention, and we have some great shooters. And home economists, stylists, copywriters and of course the most important bit – ideas…

The ads never ran in the end. So if you have a product that needs spicing up, give us a call – we’ve got the ads – and the appetite.


Layout 1 1 Layout 1 2 Layout 1 3Wonderful curry made by Really Indian – but the packaging wasn’t so hot. A bit of TLC from IWP spiced thing up a little…

We recently designed two labels for The UK drinks distributor Marussia, for a Georgian wine made from grapes grown in the foothills of the Caucasus Mountains, in the former Soviet Union.

Bordered by Russia in the north and Turkey, Armenia and Azerbaijan in the south, Georgian wine is famous throughout Eastern Europe and is now finding favour further west.

Unfortunately the labels that were approved weren’t ours – they’re shown above. You’ll have to wait until the wine is available here later this year, to see which version you prefer…

На здоровье!

Being a proper coffee addict I was relieved to find it on the Greek Island of Lefkada (probably because of the huge number of Italian tourists there). Not only excellent coffee but a great brand Identity.

Based in Trieste, Italy since 1933, still a family run business, who have embraced the Arts very nicely thank you – have a look at who they have collaborated with – Sebastião Salgado, David Byrne and Marina Abramovic for starters…

Love it.

Another pitch that never saw the light of day (is someone trying to tell us something?) – this one for lingerie business Lepel. They wanted a series of Ads to give their brand more presence in the marketplace…

We asked the lovely Graeme Cooper if he wanted to do a lingerie test (does the Pope drink Crème De Menthe?), and he made these gorgeous images. You can see more of his work at  – more of the model if you ask her nicely, and more of our lovely work at




No.1 in a new series – ‘Great Work We’ve Done That Never Got Published, Dammit’. I reckon that Agencies and Designers have hard drives full of the stuff, languishing unseen and unloved.

Well not any more. This was part of a sadly unsuccessful pitch to tableware company Utopia. Shot by Heather Brown (the best food photographer in the north), we think it deserves a better fate.

Should you agree, we’ll show you the rest – you never know, for a reasonable consideration maybe they could be set free from their cyber prison…