Lou Lou’s began life at a supermarket checkout, with a mum being nagged for a treat. Like a million mums before her, she thought someone should make sweets that are actually good for kids…
An experienced food industry professional, Louise Carr-Smith has spent much of her work life in development kitchens, creating brilliant new products. As a mum, she’s spent much of her home life making sure her kids eat properly.
She went to work. They had to use the best ingredients. Real fruit, nothing artificial. They also had to be really good for you. And most importantly, they had to be lip-smackingly, mind-blowingly delicious.
After tweaking, testing and market research, Lou Lou’s was born! Our job was to make the packaging look as good on the eyes as the product is in the eating. After all, kids deserve the best. And parents deserve a break.