Category: Things we like

The fastest way to get your target market’s attention is a great shot. There is less and less time to make an impression in our click-through society – and before anyone has read a word of your carefully crafted copy, if the photography is ordinary (and sadly too many published images don’t even qualify for ordinary) there’s a good chance your viewer has already moved on.

We’re seeing more and more work – and some from well-known brands that should know better – where the marketing department may just have assumed more creative control than is their due…

Alex at Teneight has worked with IWP for several years now and is a trusted shooter with a great eye for detail – and can turn the everyday into eye candy. Any one of the images below for example, shot recently for a Gastro-cafe client – give you the right prompt to engage with the communication.

Simple, yes?

LOVE these.

Sumptuous colour palette, classic font and just the right amount of carefully crafted copy – all put together with a practiced eye – a lot of work went into this to achieve a simple, uncluttered range that says “Buy me – and don’t hide me away in the store cupboard”.

Designed for Waitrose by multi award winning Lewis Moberly – an independent London brand design consultancy.

Gorgeous.

We love this from London designers Echo.
Briefed by tea expert Joe, they were inspired by London guilds – the epitome of London’s craftsmanship, and came up with these lovely hand-drawn crests depicting individual flavours – each delivering a unique story and a sprinkling of humour.

Time for tea, I think…

New York motion designer John McLaughlin has created this tasty morsel – click on the image to add sprinkles!

Lovely, lovely, lovely.

Those clever people at Design Bridge, continuing a long-standing relationship with Tate & Lyle Sugars, have designed a limited edition Lyle’s Golden Syrup festive tin.

It almost made me want to bake a cake.

David Shrigley… Nice.