Wine labels. Little squares of magic – advertising a taste of loveliness within. But unless you’re a sommelier or at least a bit more knowledgeable than the average punter, choosing a wine is a leap of faith – and we’ve all been disappointed after making the wrong choice.
Apparently we now buy over 70% of our wine from supermarkets – up from 10% in the 80’s.
And a walk down the wine aisles delivers a disarming array of product, all competing for attention. Some wineries place great importance on the label design while others do not. Smart wineries have embraced the concept of ‘shelf shout’ and employed talented designers (present company included) to maximise the short span of attention allowed from hard-pressed shoppers, notably the New World wine growers, whose financial success attributed to striking label designs has led some European producers to follow suit.
So it is no longer acceptable to simply put an image of a Château on your label, which could look stuffy or old fashioned – or even worse, take up the printers offer to ‘come up with a few ‘free’ designs’ – rather produce something stylish, inviting, non-intimidating and appropriately targeted.
Of course the elegance of the label alone does not determine the wine’s quality. Labels with the varietal and brand name are preferred by most New World, and increasingly European consumers. The skill is in combining these elements – a skill which we are delighted to share.
We have produced a briefing form which when filled in will help us to create a compelling label design. Let us know you’re interested and we’ll send you a copy.
Cin cin!