QR (Quick Response) codes are springing up everywhere, as awareness by consumer and producer grows that it’s an instant way to get more information on a product by scanning the QR code with your smartphone and taking you instantly to a web address.
And it works even harder if there’s an offer involved – especially at point of sale, where the consumer is already in buying mode.
The back label can only offer a limited amount of information – now after a flash with your smartphone you can not only get comprehensive tasting notes, but also vineyard philosophy, food pairings, customer feedback and links to other related products – giving the consumer the benefit of making a more informed purchase.
As long as your website is in good shape to convert that interest the potential is enormous.
We’d be delighted to chat about how it might work for you.
Cheers!