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Case Study Work

SWEET.

Lou Lou’s began life at a supermarket checkout, with a mum being nagged for a treat. Like a million mums before her, she thought someone should make sweets that are actually good for kids…

An experienced food industry professional, Louise Carr-Smith has spent much of her work life in development kitchens, creating brilliant new products. As a mum, she’s spent much of her home life making sure her kids eat properly.

She went to work. They had to use the best ingredients. Real fruit, nothing artificial. They also had to be really good for you. And most importantly, they had to be lip-smackingly, mind-blowingly delicious.

After tweaking, testing and market research, Lou Lou’s was born! Our job was to make the packaging look as good on the eyes as the product is in the eating. After all, kids deserve the best. And parents deserve a break.

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Work

Infinite Variety

“Her mind was like a spring tide in full flood: rich, shining, vigorous and capable of infinite variety”

Vera Brittain, Testament of Friendship.

International Women’s Collaboration Brew Day (IWCBD) is an annual event aimed to unite women brewmasters around the world and to raise awareness of women working in the brewing profession. The event is held on March 8 to coincide with International Women’s Day

We used the Infinity graphic in this design for Buxton Brewery’s lovely wheat beer – Cheers!

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Comment

Art#Nature

Sometimes the best design simply pops up without the help of a focus group…

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Great Work We've Done That Never Got Published Work

fresh.

Sometimes, things just don’t go your way. We presented ideas for a soft drinks company – two shown here – but didn’t get the business. Still loving the work though, and stand by it today!

We followed the (brief) brief, costings and production were good, but still – nice, but no cigar.

So. Sometimes the apple falls far from the tree, but we’re not bitter. Our work isn’t always the apple of everyone’s eye. but eye-catching design will always be at the core of what we do.

(OK, enough apple gags…)

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Things we like Work

Wilde beauty

Michael Wilde’s Award winning Blue John hand crafted gin. Distilled using locally foraged and classic botanicals capturing the rarity of Blue John and the wild beauty of Derbyshire.

Our metallic label captures the spirit of this beautiful and rare semi precious mineral, found in the high and wild part of the Dark Peak District.

Blue John is a form of fluorite, with bands of blue, purple, white and yellow colours. It is Britain’s rarest mineral, first discovered at Castleton by the Romans almost 2000 years ago. During the 19th century, it was mined for its value as a beautiful and rare stone, with mining continuing on a small, carefully managed, scale today.

…Oh – and it makes for a cracking G&T..!

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Work

Flying Colours…

Really happy with how our new campaign for Montgomery Duffle Coats is looking. This one in the Telegraph working it’s socks off, getting excellent viewing time while readers get hot under the collar solving the crossword…

More of these to come, in a heady selection of the quality press. These include The Times, Guardian and weekend magazine editions.

Other ads feature a Seaman, Nurse, Despatch Rider, an SAS officer, and Monty himself. All beautifully illustrated in their authentic 1940’s wartime settings. Watch this space for more…

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Work

“Oi, bucket head”

This was the witty comment, delivered through the window of a passing white van. That’s me, under the bucket, on a hot July lunchtime, doubling as model and art director. Our Ad campaign featured various legends of Australian folklore – brought to life in Driza-Bone coats.

This one won an award for Best Copywriting – which went some way to make up for the two hours I spent with my head in a tin bucket. Under the mid-day July sun…

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Work

SPECIAL RELATIONSHIP?

The ‘special relationship’ enjoyed between the US and UK is well established. Now deliciously delivered in new beers we’ve been working on for Buxton Brewery.

This new experimental series brings the lineages together with 50% hops from the US and 50% from the UK. Each edition explores the flavour profiles, shared roots and history of the four hop varieties.

We loved designing (and sampling) the beer, and the nice people at Tesco loved the designs. Hooray for the Red White and Blue!

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Things we like

Timeless.

Came across some lovely prints recently of a fashion shoot we did for Emma Somerset. Thinking of all the great skill sets that go into fashion photography…

Casting, models, hair and make up, merchandising, art direction, and oh yes, let’s hear it for the shooter. The one who has to pull it all together and deliver. On time, on budget and on brief… Bravo!

But the hardest job of all – how to choose the right photographer..?

We do that.

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Things we like

Quirky but cool…

We love a bit of great Italian design… Italian designer Lapo Ciatti has created the Loomi Armchair for Opinion Ciatti as an “independent and functional microcosm”

The Loomi chair has a plump padded seat and wide backrest, designed to offer both privacy and comfort.

Opinion Ciatti’s Loomi chair

The chair can also be accessorised with a 180-degree swivel table for holding laptops, books and tablets.

“The optional swivel table turns it effortlessly into an independent and functional microcosm. An island ready for use that keeps up with our contemporary lifestyle, where the fluidity of space and time is paramount,” Opinion Ciatti explained.

Don’t know about that – but I’d still have one.

Long live Italian design.

Product: Loomi armchair
Designer: Lapo Ciatti
Brand: Opinion Ciatti
Contact: [email protected]