IWP Blog

In Gin Label Design, good things come in small packages. Certainly true for the unique & sublime 5cl Hunters Cheshire Gin miniature. Along with the 20cl, 70cl and 1l bottles, plus a 1l optic version the set is complete.

Hunters Cheshire Gin is made to a 300 year old recipe, and features apples from historic Norton Priory Garden’s ancient orchard in leafy Cheshire. A clever fusion of the highest quality botanicals available and export strength alcohol…

See more at http://www.huntersgin.com

https://blog.iwp.co.uk/mixing-with-the-best/

Nice little Ad we’ve done for Original Montgomery Duffle Coats, designed to direct anyone feeling the chill autumn winds to buy from the website.

Original Montgomery is the oldest surviving company and was chosen by the British Admiralty in the early 1890`s to make the first duffle coats. The duffle was designed to keep out the worst of weather whilst not restricting the movement of sailors.

They were made Initially For the Royal Navy but were ‘traded’ between officers from the Army and later the Royal Flying Corps. As a result by WWll the duffles were made for all allied services.

The first raiders behind enemy lines, the long range desert group later to become the SAS, used duffles as cover for the cold nights and seat cushions for the days travelling many hundreds of miles across the deserts of North Africa.

Now adopted by hipsters from Hoxton to Harrogate, and pretty much following the original design, the classic lives on…

Here’s the latest beer design work for The Mobberley Brewhouse. This one is a collaboration with hop merchant Charles Faram. New varieties of hops are constantly being developed by the grower, increasing the options for ever more creative brewing.

In today’s graphically dizzying display on the beer shelves, this white can range really stands out. We love the simplicity and classic type, plus the lovely line illustration…

English only hops

This one features English only hops – an attempt to produce one of their typically juicy progressive IPA’s, and put the spotlight on English hop varieties. Olicana, Jester, Godiva and the imaginatively named CF160. Don’t know about that – but at an impressive 6.5% ABV we do know it tastes marvellous…

Just Roll With It..!

What the can says:

GROWER OWNED, HOP MERCHANTS FOR MORE THAN 150 YEARS, CHARLES FARAM SOURCE HOPS FROM AROUND THE WORLD, OFFERING BREWERS BOUNDLESS CHOICE AND FLEXIBILITY WITH EVERY BEER THEY MAKE. THEIR OWN HOP BREEDING PROGRAMME CONTINUES TO INCREASE OUR OPTIONS; WITH NEW VARIETIES OF PROGRESSIVE, ENGLISH HOPS BEING REGULARLY RELEASED.

WE USUALLY FOCUS HEAVILY ON AMERICAN VARIETIES, SO THE CHARLES FARAM TEAM AND OURSELVES THOUGHT IT A GREAT IDEA TO PUT SOME OF ENGLANDS FINEST TO THE TEST – AN ATTEMPT TO PRODUCE ONE OF OUR TYPICAL JUICY IPA’S, WITH ENGLISH ONLY HOPS.

Just had photography done recently for our lovely friends at The Mobberley Brewhouse. Such a lovely part of our beer design work we thought we’d share. It’s a small batch exclusive – a very drinkable New England Session IPA at 4.4% abv, with juicy hop flavours from Citra and Mosaic hops.

You can see more of our design work for TMB here: http://mobberleybrewhouse.co.uk

The Mobberley Brewhouse specialises in dangerously good beer, from delicately brewed session beers, to outrageous modern craft beers. They all leave the brewery crammed full of unique flavour. Obsessed with improvement, it is their constant aim to produce the best and most consistent beer possible.

Having sampled pretty much all of their extensive range (in the line of duty of course), we can only agree.

Photography by shooter Alex at Ten Eight: https://www.teneightstudios.co.uk/

Cheers!

Probably the first gin cocktail invented was a simple mix of gin and Angostura Bitters. Credited to the captain and surgeon of the HMS Hercules in the early 1800s, while patrolling the Caribbean (no wonder they kept getting lost). Then followed the still-popular Pimms in the middle of the 19th century. This time period also saw Gin first mixed with lime, as a way to help combat the threat of scurvy in sailors.

In 1874, the first Tom Collins was served in London, still a popular item in any London cocktail bar – soon followed by the dry martini. Early in the 1900s saw the first Singapore Sling and the Negroni – those old fashioned gin cocktails have truly stood the test of time…

The shoot

We recently did a shoot for our delightful client (of course ALL clients are delightful – no?), Hunter’s Cheshire gin.

Six delicious cocktails showing off the qualities of the gin. Among other botanicals, Hunter’s contains Cheshire apples from historic Norton Priory garden’s own orchard. It’s this clever twist that gives Hunter’s premium export strength gin a spicy fruity edge.

The unique flavour comes from the botanicals – including punchy, piney juniper from the Balkans, French angelica, Cinnamon bark from Madagascar, musky, nutty angelica root from France, ribbons of Spanish lemon peel and Florentine orris root.

Hunters is a premium gin placed among the top division of world-renowned gins.

Careful who you mix with…

Created by Hunter’s talented mixologist Louis, the Hunter’s cocktails were designed to deliver the special taste of their gin. It’s a single batch distillation from a 300 year old recipe.

We shot six – Truly Hunters, Mr Hunter and Mr FitzPatrick, Hunters Cheshire Champagne, Tom Collins, Hunters Apple Bramble and a Hunters Gin Martini.

And no, the Art Director didn’t get to drink them (that’s what HE said)…